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Douglas J.

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Dalrymple , Leonard J. All the Skills Students Need to Succeed in Today's Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy.

Marketing Management: Text and Cases - Rajiv Lal, John A. Quelch, V. Kasturi Rangan - Google книги

Covering the key marketing management concepts, this popular and comprehensive text shows students how to apply the material in today's business environment. And with the help of 39 case studies, they'll quickly develop the decision-making and critical-thinking skills needed to solve realistic marketing problems. View Instructor Companion Site. Contact your Rep for all inquiries.

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View Student Companion Site. Dalrymple and Leonard J.


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Permissions Request permission to reuse content from this site. Undetected country. NO YES. Basic Marketing Management, 2nd Edition.

Marketing Management: Text and Cases

Selected type: Paperback. Added to Your Shopping Cart. Student View Student Companion Site. About the Author Douglas J.

Marketing Strategy. Customer Analysis.

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He has coauthored or coedited five books, and Market Response Models: Econometric and Time Series Analysis , two programmed learning texts, seven chapters in books, and articles in journals such as the Journal of Marketing Research, Management Science, Operations Research, and Applied Economics. Marketing Management : Text and Cases.

Douglas J. Dalrymple , Leonard J. All the Skills Students Need to Succeed in Today's Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy.