Manual EMarketing eXcellence: Planning and Optimising Your Digital Marketing (Emarketing Essentials)

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Introduction to e-marketing -- Ch. Remix -- Ch. E-models -- Ch.

Dave Chaffey: used books, rare books and new books @ yxicavicox.ml

E-customers -- Ch. E-tools -- Ch.

eMarketing eXcellence Planning and Optimising your Digital Marketing Emarketing Essentials

Site design -- Ch. Traffic building -- Ch. E-CRM -- Ch.


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E-business -- Ch. This completely revised practical guide to creating and executing e- marketing plans combines established approaches to marketing planning with the creative use of new e-models and e-tools.

eMarketing eXcellence: planning and optimizing your digital marketing

It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced digital marketers looking to optimize their e-marketing. Log in to your account. Advanced search Authority search Tag cloud. Login: Password:.


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1. Prioritize customer needs over bells and whistles.

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Handbook on E-marketing for Tourism Destinations – Fully revised and extended version 3.0

Showing Rating details. More filters. Sort order. May 11, Esther rated it really liked it Shelves: marketing , computing.

2. Audit and update your SEO more frequently.

A good conceptual textbook on principles and applications of digital marketing. Examples and figures are primarily in UK's context. As this edition was published in , the content and examples are somewhat dated. There is negligible coverage on social media.

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I guess back in , social media was only viewed as an emerging digital channel. I am looking forward to an updated edition. View 2 comments. Aug 15, Ravi rated it really liked it. Feb 05, Danu Ardi Kuncoro rated it really liked it Shelves: favorites. Sharon Craft rated it liked it Jun 12, JC rated it really liked it Aug 27, Christian Eriksson rated it really liked it Aug 08, Amber rated it it was amazing Sep 05, Alice Ding rated it really liked it Oct 24, Digital Mast rated it it was ok Jan 28, Oliver Chapman rated it really liked it Feb 23, Janice Townley rated it liked it Oct 09, Nathan Hunt rated it it was amazing Jun 21, Isuru rated it really liked it Nov 28, Ian Kruger rated it really liked it Nov 28, Divya rated it really liked it Feb 01, Saidur rated it really liked it Nov 13, Helen26 rated it it was amazing Apr 26, Jose Luis rated it really liked it Jan 23,