How To Create Your Personal Brand Vision
Showing Rating details. Sort order. Dec 04, Dave Warawa rated it really liked it Shelves: business. This handbook offers current information for salespeople on personal branding and gives you what you need to know and do to put your plan into action. It allows you to stand out from the crowd of salespeople in any given industry in an effort to attract qualified customers to you verses the conventional methods.
I give it 4 stars! There are no discussion topics on this book yet. About Leon Spencer. Leon Spencer. Books by Leon Spencer. Starting something and seeing it to fruition can be a lonely endeavor when much of the work you do is done behind closed doors. For many entrepreneurs, their first customers are friends and family.
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The people who care about and support what you do can be counted on to help you get the initial traction you need to get an idea off the ground. Share parts of your journey as they happen and those with any interest in your unfolding story will follow along too. What you choose to share reflects you and your interests, while also helping you to maintain an active, authentic presence online.
Tell stories, teach what you've learned or share your struggles to give people something interesting, educational or human. The same rules apply as with content marketing in general: Put out content that your audience cares about, capture their interest, and earn more attention over time. We can easily become self-conscious about what we share about ourselves, where we share it, and with whom we share it with.
We can be very protective of our reputations and personal brands. Impression management is what you do to control and filter how others perceive your brand. Instead, I encourage you to select some of your social profiles to make public and discoverable, and share your journey in authentic ways to whatever extent you are comfortable with.
Snapchat and Instagram Stories also let you post some Stories publicly while sharing others privately with individual contacts. Others like LinkedIn are meant to be public and professional, and should be optimized as the destination for anyone looking to learn more about your career, get in touch or do business with you. Consider how you want to set up your social accounts to create a platform for sharing who you are. The actions you take online—from leaving comments, to liking posts, to tweeting pictures—leave a digital footprint.
And leaving your footprints in the right places can effectively help you network with others, garner interest in your business, and attract clicks to your site. As part of your efforts, seek out or create communities where your target audience lives. It doesn't even have to be online.
Platforms like Meetup , among others, help you find the right offline communities to participate in around your city. Be mindful that your actions should ultimately aim to contribute value to these communities. People will recognize and even revile baseless self-promotion. Before you post anything, ask yourself if you're undermining the integrity of the community or its rules. Focus on using your voice to do the things that add value: teaching, entertaining, engaging and inspiring—your reputation will grow from there. In just a handful of words, these slogans have told a story and influenced how people perceive the organizations behind them.
Together, they represent the power and potential of branding. A strong brand stands out in the crowd—and gains more sales , increased awareness , and better customer experiences as a result. Professionals each have their own story to tell and goals, skills, and expertise to share. A personal brand is, in many ways, similar to a corporate brand, Gresh explains.
Why Should an Executive Build A Personal Brand?
It is who you are, what you stand for, the values you embrace, and the way in which you express those values. That story can play an important role in establishing or boosting your career. Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current or desired industry.
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Tips for building your personal brand. Developing a personal brand might sound challenging, but there are incremental steps you can take to build credibility in your field.
Here are ten tips to help you create an authentic personal brand—and amplify your career in the process. In order to build a personal brand that accurately reflects your personal and professional identity, you first need to know who you are.
How to Build a Personal Brand that Stands Out (Without Selling Out)
Be introspective, and create a list of your personal strengths and weaknesses. Ask yourself:. Realize that your personal brand, like many corporate brands, will change as your career grows. In addition to understanding your existing skills and competencies, Gresh suggests assessing your strengths and weaknesses as they relate to whichever industry or career you want to break into next. Forecasting where you want to be in five or 10 years—and the attributes you want to be known for—can help you better determine what steps you need to take in order to get there. Is it other industry thought leaders?
An individual at a particular company? For example, if your goal is to reach hiring managers and recruiters, you might start by creating or updating your LinkedIn profile. Because 92 percent of recruiters leverage social media to find high-quality candidates and, of those, 87 percent use LinkedIn. On the other hand, if you are a graphic designer trying to impress existing clientele and attract new customers, you might choose to tell your story via a personal website or portfolio, where you can better express your wide range of talents.
As you start mapping out the careers you want, Gresh recommends compiling research on experts in those roles. Imitate them, and then do one better. As you start forming a list of companies you aspire to work for and industry leaders you admire, consider reaching out to these professionals to ask for an informational interview.
When you meet with these individuals, ask questions that can help you garner new insights about your desired field, such as:. Although there might not be a job on the line in one of these interviews, one day there could be—and you want that employer to think of you when he or she is envisioning the ideal candidate. As you begin to conceptualize your personal brand, spend some time crafting an elevator pitch—a to second story about who you are. Keep your elevator pitch brief by focusing on a few key points you want to emphasize.
Connect with peers and industry thought-leaders by going to formal and informal networking events.