Guide Managing Corporate Social Responsibility: A Communication Approach

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Holladay's research interests include corporate social responsibility, crisis communication, activism, and reputation management.


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Her work has been widely published in journals. Corporate Social Responsibility CSR has become central to many businesses as they negotiate in an increasingly global marketplace.

Corporate Social Responsibility

This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. The course involves theoretical lectures alternated with exercises, including simulations and case history discussions.

The course will consist of formal lectures, case analyses, exercises, question tests, and discussions sessions.

Managing Corporate Social Responsibility: A Communication Approach

Case studies will be utilized to stimulate discussion. The trainees will be encouraged to read widely and engage in discussion and debate. This course is structured in order to deliver the knowledge and the skills necessary to Project Managers and Project Leaders. They are therefore able to provide a wealth of up to date experiences and competencies.

Managing Corporate Social Responsibility A Communication Approach

All training activities are tailored upon the specific requirements of the applying organisation and upon the specific type of activity. To this end, a meeting will be held in person or via web-conference to define in further detail the final course design.


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