Responsive web design RWD is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. Recent work also considers the viewer proximity as part of the viewing context as an extension for RWD. A site designed with RWD   adapts the layout to the viewing environment by using fluid, proportion-based grids,   flexible images,    and CSS3 media queries ,    an extension of the media rule, in the following ways: .
Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Due to the high volume of internet traffic using mobile devices, they can no longer be ignored. In , for the first time more users accessed the internet from their mobile devices than desktop. Polyfills can be used to add support for features—e.
Feature detection also might not be completely reliable; some may report that a feature is available, when it is either missing or so poorly implemented that it is effectively nonfunctional. Luke Wroblewski has summarized some of the RWD and mobile design challenges, and created a catalog of multi-device layout patterns.
Google recommends responsive design for smartphone websites over other approaches.
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Although many publishers are starting to implement responsive designs, one ongoing challenge for RWD is that some banner advertisements and videos are not fluid. Different landing page URLs can be used for different platforms,  or Ajax can be used to display different advertisement variants on a page. There are now many ways of validating and testing RWD designs,  ranging from mobile site validators and mobile emulators  to simultaneous testing tools like Adobe Edge Inspect.
The first site to feature a layout that adapts to browser viewport width was Audi. Limited browser capabilities meant that for Internet Explorer, the layout could adapt dynamically in the browser whereas for Netscape, the page had to be reloaded from the server when resized. Cameron Adams created a demonstration in that is still online. Responsive design was listed as 2 in Top Web Design Trends for by. Mashable called the Year of Responsive Web Design. Users and developers alike began realizing the benefits and importance of mobile-responsive designs as mobile use continued to rise.
From Wikipedia, the free encyclopedia. Approach to web design for making web pages render well on a variety of devices. For the computer-aided design approach, see responsive computer-aided design. Not to be confused with Responsiveness.
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June 5, Lecture Notes in Computer Science. A List Apart. October 11, Examples of flexible layouts with CSS3 media queries. Stunning CSS3. Nielsen Norman Group.
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Retrieved October 19, September 8, Google Webmaster Central. April 30, January 30, Retrieved August 4, Official Google Webmaster Central Blog. The small screen size of mobile browsers demands a different approach to desktop website design. Pages should not be cluttered or crammed with too much information. The use of white space can help achieve a clean, unfussy look and make your mobile-optimized site clearer and more navigable. Before adapting your content we need to consider what visitors actually want from your site.
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Most people do not casually surf the web on mobile devices the way they do on desktop. Instead, they tend to visit sites with a particular aim in mind. This may be to check the prices of your products, to find directions to your store, or to find a specific piece of information depending on the nature of your business and site.
When thinking of mobile usage, however, think primarily of functionality. When other pages do have to be accessed you should make the process of navigation as simple as possible.
Many mobile devices use a finger as the primary input device and this can be considerably less accurate than a mouse cursor when it comes to clicking the correct button or link. Clearly marked, reasonably large buttons are generally far better than tiny hotspots, clickable images, or embedded text links.
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Using dropdown menus, checklists, and pre-populated fields as a means of data entry can all help minimize the amount of typing a visitor has to do on a small handheld keyboard and streamline the visit. There are a number of things to bear in mind. Flash might be great for regular websites, but too much animation can have a major effect on load times. Not to mention the fact that Apple products do not support Flash at all.
Large, high-resolution images can also affect load times. We will have to consider whether all your images are necessary. Ensure any images you do use are sized and optimized for the mobile format. Your mobile-optimized site is likely to be considerably different to your regular site, but a customer who visits both should still feel they stem from the same source.
Logos, tone of content, and other branding elements should carry over from one site to the other. This will help to make a strong impression on new visitors and add a sense of familiarity to repeat customers — the single most important asset a business can have.
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So what, exactly, are consumers looking for in a website accessed from a mobile device? Usability and design features matter. Thanks to the ease of maintaining one experience that serves all platforms and the significant cost benefit of responsive design, Openvalley is able to provide your company mobile friendly websites to reach your customers both locally and internationally.
Contact Openvalley now.